Should Actors Have a Website?

In the world of online marketing, there’s one rule: GET FOUND.

In the highly competitive world of casting actors, there’s one rule: GET DISCOVERED.

These days without a website, you simply don’t exist. If you don’t have an entry on Casting Call Pro or Spotlight Online, then no one is going to find you. So why should you have a simple, informative website?

Here’s FIVE reasons:

ONE: It allows you to control what people find out about you online.

TWO: It allows you to tell people what you’re working on and build BUZZ.

THREE: Let’s face it, these days,when people want to find out about you, they Google you. I do. I google everyone I work with to see what I can find out about them. Having your own website keeps the best information right where you want it, in front of people!

FOUR: It doesn’t need to be fancy, it needs to be informative and it means that you can direct people to your online resume/CV, headshots and some quotes from your most recent reviews. BUT, you must keep it up to date, nothing looks worse than an badly out of date website.

FIVE: Write a blog, people like to work with like-minded interesting people, write a blog on your site and you’ll always have fresh content. It’s a great way to show that you know what you’re talking about and share ideas, stories and projects with others. If you’re building a fan-base locally or internationally, people will look to your blog. After our most recent show, it was amazing the amount of Google hits our lead actress received – people want to know more about you!

These days actors cannot afford to be clueless about marketing themselves and internet marketing is where it counts. So what do you need to do?

• Register your Equity Name as a Domain Name

• Pick a Web Hosting Package

• Design and Build a Catchy (but not gaudy) Website

• Fill It with your up to date content